About Mercuri Research Toolbox

Mercuri Research Toolbox is based on independent studies av the digitalization of marketing and sales. Our content gives you as a leader access to tools and knowledge which will save you both time and money, minimizing risks and give new opportunities which come with digitalization. Here, you will find content like:

• General explanations and argument for the digitalization of marketing and sales.
• Research and facts about marketing and sales organizations’ digitalization work.
• Research and facts about marketing and sales organizations’ investments in IT systems.
• Comparisons of products and suppliers within different types av B2B sales support, e.g. CRM, marketing automation etc.
• Case studies which describes digitalization projects in Nordic organizations.